When the Barbie movie opens later this week if will be the crescendo to a marketing and publicity onslaught the likes of which we haven’t seen in a very long time. Will the movie itself be any good? Does that really matter? The amount of merchandising and promotional tie-ins with the film is virtually unprecedented, reportedly numbering well over 100. Movies and merch have a long tortured history, some box-office (and retail shelves) boffo, some truly stinkers. All eyes will be on this one to see where it falls.
Read all about Barbie — like you haven’t already heard more than you could possibly want to know — and how the marketing promotion of the film is way beyond pale pink. https://www.therobinreport.com/barbie-the-doll-the-movie-the-stuffyour-life/?utm_source=The+Robin+Report&utm_campaign=25b8326b64-EMAIL_CAMPAIGN_2023_07_14_02_12&utm_medium=email&utm_term=0_-25b8326b64-%5BLIST_EMAIL_ID%5D&mc_cid=25b8326b64&mc_eid=84b44fdc95
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