It is the very antithesis of the ginormous American supermarket with aisle after aisle of every footstuff known to mankind, but Aldi has been wildly successful and about to enter its sixth decade in America it is the third largest grocery chain in the country. It’s a fascinating story that shows it is truly the first new format in the industry since Piggly Wiggly invented the self-service supermarket back in 1916.
Learn everything you wanted to know about how Aldi succeeded when it broke all the rules: https://www.therobinreport.com/aldi-the-little-store-that-could/
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