
You like to think big companies make informed decisions but it beats the crap out of me why TJX decided to shut down the e-commerce side of its HomeGoods division. It was late to the online party and was still working out the kinks but last weekend it closed its website for selling, reducing it to basically a store locator. Am I missing something? More importantly, are they missing something? How can a big retailer afford to walk away from 20% of its potential business? What do its customers think about it? What about its shareholders?
Here’s what I think about it…in case anybody up in Framingham asks: https://businessofhome.com/articles/homegoods-quits-e-commerce