If Furniture Biz is So Bad Why Are So Many Retailers Getting Into It?

Right now the furniture business is still dealing with its post-pandemic hangover with sales soft and inventory levels still higher than anybody would like. Yet, all kinds of retailers — old and new — from Banana Republic to Boll & Branch — are either getting into the business or at least expanding their efforts both online and in stores. I don’t get it. Do you?

https://www.therobinreport.com/why-banana-republic-boll-branch-and-others-may-have-picked-the-wrong-time-to-get-into-furniture/