While the millennials and Zoomers get all the headlines, the baby boomer generation may still be where the money is for companies looking to target potential best customers. A new study says they’ve got the spending power, based on home values and pensions, that younger generations — weighed down by student loans and lower salary structures — don’t. Turns out we’re — yup, I’m one of them — aren’t quite done yet being the conspicuous consumers we’ve excelled at all our adult lives.
Read all about it: https://www.therobinreport.com/the-boomers-arent-quite-done-well-booming/
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