Well, did you make it through Black Friday? Hope so, because this could be the last time the day after Thanksgiving is the biggest shopping day of the year. With endless pre-Black promotions from retailers starting in early October, the day is losing its top-dog position on the conspicuous consumption pyramid. Don’t get me wrong: there was still a shit-load of shopping done on the day but with all of that advance promotional activity combined with this thing called e-commerce — maybe you’ve heard of it? — it’s just not the same. It’s why in the years ahead we may well be calling this day Gray Friday. Think about it.
https://businessofhome.com/articles/black-friday-is-history-meet-gray-friday
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