With the closing of both Showfields and Neighborhood Goods — two of the highest profile physical retailers showcasing direct-to-consumer brands in leased-department-formats — the entire DTC channel has taken another big hit. Once the darling of the industry, the digitally native brand model continues to get watered down, opening (and closing) stores, distributing through third parties and downplaying the role of online…just like many traditional retailing companies.
What happened…and why: https://therobinreport.com/the-new-dtc-is-directionless-to-consumer/
WarrensReport 