
Big retailers — especially department stores — count on Christmas to make or break their years. But the truth is that most do a rotten job actually targeting gift givers with merchandise offerings beyond the usual sweaters, perfume and toaster ovens. Now, some of them are finally setting up gift-giving shops and departments to go after this segment. Macy’s particularly has a fresh new twist on it. See what they’re doing and who else is doing giftables.