Once the darling of the DTC sector and first of first in so many aspects of the mattress business, Casper has new owners, a foam supplier called Carpenter that is a very large player but has limited experience running a branded operation. No question Casper has a brand, it’s got expansive distribution and those of a certain age can certainly chalk themselves up as customers. But what do the new owners do to return Casper to the here-and-now? https://businessofhome.com/articles/casper-s-new-owner-is-betting-on-a-comeback-will-it-work
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