What Exactly is Catalyst…and Why?

The financial overlords of JCPenney and the parent company of brands like Brooks Bros. and Eddie Bauer have done a mash-up of all those parts into a new entity called Catalyst Brands. Say what? We don’t really understand what the end game is here…but that hasn’t stopped us from speculating on some possible scenarios for what could happen…maybe…possibly…could be.

Leave a Reply