Perigold Getting Physical

The upscale brand of Wayfair is about to open its first-ever store, in Houston, with a second location coming this fall, in West Palm Beach, FL. As with its sister nameplates it’s in pursuit of that all-consuming omnichannel strategy that it needs to be successful. Here’s the head of Perigold talking about what the store will look like in a new and exclusive interview.

https://businessofhome.com/articles/with-first-two-perigold-stores-on-the-horizon-wayfair-continues-store-expansion-strategy?utm_source=daily_newsletter_st&utm_medium=email&utm_campaign=BOH%20Design%20Daily%202025-04-18&utm_term=BOH_Daily