Direct to Consumer Taking Less Direct Route

When Parachute, the upscale bed and bath textiles brand, announced it was closing two-thirds of its stores it became only the latest direct-to-consumer retailer to find out that operating physical stores was a lot harder than it looked. It’s a fundamental change in the DTC business model — let’s see if this works better than the original plan. https://businessofhome.com/articles/parachute-pulls-back-on-retail-stores-following-a-dtc-trend?utm_source=daily_newsletter_st&utm_medium=email&utm_campaign=BOH%20Design%20Daily%202025-06-27&utm_term=BOH_Daily