Joybird is the DTC Player That Could

While many direct-to-consumer brands — especially in the furniture space — are struggling with their business models, Joybird seems to be making it work with its mix of stores — it just opened its 13th — and selling direct. And you’ll never guess who owns it.

https://businessofhome.com/articles/joybird-continues-store-expansion-averting-dtc-business-trap?utm_source=daily_newsletter_st&utm_medium=email&utm_campaign=BOH%20Design%20Daily%202025-07-11&utm_term=BOH_Daily