Even as it is closing its latest round of failed physical stores under the Fresh and Go banners, the online giant announced it will opening a giant store under the Amazon name in the Chicagoland market that will focus on food. Mixed signals, Amazon? You say you’re focusing your grocery strategy around the Whole Foods brand but then you contradict that with yet another Amazon nameplate location. How many stores have they closed and how much time and money have they spent trying to get this right? Don’t ask.
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