Urban Improvement

It’s back-to-school season — actually back-to-dorm for college kids — and that means big business for retailers targeting this business. Urban Outfitters is going after it hot and heavy with its Shift Happens promo, a clever name for a clever promotion.

Read all about it: https://businessofhome.com/articles/urban-outfitters-bets-big-on-dorm-decor