Does Pirch’s Demise Mark the End of Immersive Retailing Too?

Pirch was the future of retailing…until it wasn’t. The kitchen and bath specialty retailer, which had ten stores at its peak on both coasts, brought a new dynamic to a business dominated by big boxes and stack’em-and-rack’em local dealers. Displays were sophisticated, the water in the sinks and tubs actually ran and the appliances were plugged in and worked. Unfortunately, Pirch’s business model did not. With other — sorry to use the word — experiential retailers like Showfields and Neighborhood Goods also failing, are we seeing the end of this once-promising retail format?

https://therobinreport.com/what-the-failure-of-pirch-says-about-experiential-retailing

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