The RH Factor

Just back from the grand opening of the new RH Gallery in the Meatpacking District in Manhattan and it’s about the best furniture and home store I’ve ever seen. You must check it out next time you are in that area — in fact you really should make a special trip to see it.

But it’s not RH that belongs in the Stupid Business category…by any means. It’s the rest of the furniture retailing community that still doesn’t get it. All of those drab, boring warehouses of beige boxes and seating that pass for furniture stores these days still don’t realize the end is near for that model. RH is making a connection with its customer base in a way nobody else in the space is even remotely close to.

If you haven’t seen a new format RH Gallery — Los Angeles, Houston, Chicago, Denver and now New York, among the 19 now open — you not only haven’t seen the future of home furnishings retailing: you’re not seeing the current state of the art. And that makes you a candidate for Stupid Businessperson….


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