The retailing business seems to take ghoulish delight in the macabre act of resurrecting dead retail brands and attempting to bring them back to life. The list of regurgitated retailers is embarrassingly long and it’s about to be added to with word that investors have bought the Bon Ton name and will play Dr. Frankenstein with it.
Somehow, to me at least, this practice just needs to die a proper death. That’s what I had to say on Forbes.com:
