Disrupting the Disruption

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The first wave of direct-to-consumer sellers, companies like Casper and Parachute, are starting to look suspiciously like the very retailers they were trying to disrupt in the first place. It all makes sense given the limitations of their original business models and the opportunities that exist in expanded distribution, product assortments and line extensions.

While there’s nothing Stupid about it, just shows that disruption is in the eye of the disrupter. Here’s my take on The Robin Report:


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