Martha and Joanna

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Martha Stewart invented and defined the model for home furnishings success for more than two decades, combining media and merchandising to create a near-perfect formula. Ever since others have tried to duplicate her success but nobody’s really pulled it off…until now.

Joanna Gaines of Magnolia Home is the first to truly replicate the model with multiple merchandising efforts, television and print media combining to place her in a league of her own today. Martha continues to remain an important brand in the home business but Joanna has taken the formula to new heights. Smart…very smart.

Here’s my take on The Robin Report:

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