Disruption Redux

straight razor kit
Photo by Josh Sorenson on Pexels.com

When Harry’s, the direct-to-consumer shave company, announced it was selling itself to the company that makes Schick, some people said it was a sign that the new parent realized it had to get its act together in selling to the new consumer. And while there’s some truth to that, I think it’s far more the exact opposite: DTC owners realize they’ve taken their model about as far as it will go and it’s time to cash in…if not cash out. In my mind, nothing Stupid about that at all.

Here’s my take on my new Forbes.com post: https://www.forbes.com/sites/warrenshoulberg/2019/05/09/harrys-sells-itself-the-latest-example-of-disrupter-joining-disruptee/#5bc2e89d5dc1

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