
It has relatively few U.S. stores and is generally off the radar of most competing retailers in the home furnishings space but Ikea is the most influential retailer in this sector in my opinion. It’s solving the challenges of the next generation of retailing when most others are still trying to fix the problems of the last generation. Nothing Stupid about them at all…with the possible exception of some of those impossible-to-pronounce Swedish product names.
Here’s my take on Business of Home: https://businessofhome.com/articles/who-is-the-most-influential-retailer-in-the-home-business-right-now