What happens when a new store is a good experience but a bad retailer? With the demise of TreeHouse and the serious contraction at Pirch — two operations hailed as the future of physical store retailing — people need to question exactly what experiential means and how to successfully translate that into a retail business. It ain’t easy…and you can’t be Stupid about it.
Here’s my take in my new Robin Report post: https://www.therobinreport.com/bad-experience/?utm_source=mailchimp&utm_medium=email&utm_campaign=regular&utm_source=The+Robin+Report&utm_campaign=2411b717d9-Bad+Experience&utm_medium=email&utm_term=0_e90268c709-2411b717d9-201764105
WarrensReport 