Bad Experiences

girl climbing ladder
Photo by Kaboompics .com on

What happens when a new store is a good experience but a bad retailer? With the demise of TreeHouse and the serious contraction at Pirch — two operations hailed as the future of physical store retailing — people need to question exactly what experiential means and how to successfully translate that into a retail business. It ain’t easy…and you can’t be Stupid about it.

Here’s my take in my new Robin Report post:

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