If you buy everything else for your home from Amazon, why not the home itself? That seems to be the reasoning at the giant e-tailer which now sells a pretty impressive assortment of houses — not for Barbie or your pet — but for you to live in. Ikea is getting into the home business too, albeit with a different twist. If all of this sounds vaguely familiar it’s because the country’s largest retailer at the time did the same exact thing — 100 years ago. No matter which century, there’s nothing Stupid about any of this at all.
Read more in my new Business of Home post: https://businessofhome.com/articles/would-you-buy-a-house-from-a-kit-these-modern-mega-retailers-are-betting-on-it
WarrensReport 