Second Acts? Maybe

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Will this be a San Francisco treat?

The number of retailers, once presumed dead, but resurrected, recreated and otherwise returning to the marketplace continues to grow. The latest is Gump’s, the fabled San Francisco based gift, home and jewelry retailer that has reopened a test store for the holidays under new ownership and management. It’s an interesting story and one has to wish them well, but the odds continue to be challenging for such efforts. It’s not Stupid, but it’s certainly risky.

Here’s my take on the Gump’s relaunch in this new Business of Home post:

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