Maybe You Won’t Be Experienced After All…

focused young couple wearing medical masks with smartphone in shopping center
Photo by Gustavo Fring on

Experiential retailing — whatever that means — was supposed to be the savior for physical stores, a way to engage shoppers and make them get off their phones and come into a store. We don’t really know how successful a strategy this is for a variety of reasons, not the least of which is the coronavirus pandemic that shut down most physical stores. As they are slowly reopening around the country, the idea of all that close contact, touching and interaction that are the hallmarks of the experiential concept is not exactly so popular anymore.

We may never know how smart or Stupid this strategy is…at least for the short term. But it does raise a lot of questions, some of which I attempt to answer in this new Robin Report post:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s