
While the rest of the retailing world is trying to get out of their physical stores The Rolling Stones are going the other way. The once-bad-boys of rock — they are more like very good old men now — announced they are opening a store in London next month for all things Stone-like. They are not the first rock group to get into retailing — the Beatles did it in the late 1960s with less than terrific results — but it shows that selling stuff is still a way to paint your bottom line black. Nothing Stupid about it either…
Here’s more details in my new Forbes.com report: https://www.forbes.com/sites/warrenshoulberg/2020/08/23/the-rolling-stones-roll-into-rock-and-retail/#7336290145d0