Big news from the Big Box retailer: Bed Bath & Beyond, which is in the middle of what it hopes is a serious revival, unveiled its new merchandising strategy this morning that focuses on what it calls owned brands, private label programs developed internally that are proprietary and offer better margins than vendor-supplied merchandise. If all goes according to plan they could represent almost a third of all total company sales by 2024. The trick will be to keep the balance between its own labels and meaningful national brands right. They will have to be very Smart to pull it off.
Here are more details in my new Forbes.com post: https://www.forbes.com/sites/warrenshoulberg/2021/03/03/bed-bath–beyond-launches-first-of-eight-new-brands-this-year/?sh=40ed3f5e3362
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