The Joe Behind Trader Joe’s

Photo by William Mattey on

It’s one of the quirkiest retail businesses around…but also one of the most successful. Trader Joe’s breaks just about every rule in retailing yet it is a great business and beloved by its customers. How many stores can make that claim. I did a closer look at what makes Joe’s…well, Joe’s, and found some very surprising answers to 10 intriguing questions. Surprising…but also Smart.

Read more in my new Robin Report story:

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