Swoosh…

Photo by cottonbro on Pexels.com

That’s the sound of Nike pulling all its products out of Foot Locker as it works to eliminate third party sellers of its brand to better control its own distribution…not to mention its own destiny. If you’re a retailer who says it can’t happen to me, then you’re pretty Stupid. Big national brands are going to take over dealing directly with their customers without the middleman of a third party seller. You better have a plan to deal with it.

Here’s my take on all of this: https://www.forbes.com/sites/warrenshoulberg/2022/03/01/swoosh-why-nikes-foot-locker-exit-could-devastate-other-retailers/?sh=21d65eb36d6d

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