Are Private Brands the Answer for BBB?

Photo by Tom Fisk on

As it reported another disappointing quarter, people both inside and outside of Bed Bath & Beyond have to be asking if the company’s strategy of directly sourced, internally developed private label products is the right answer for its situation. So far, we just don’t know because the execution of the plan — amidst a global supply chain meltdown and the retailer’s own lack of history with this sort of initiative — has been on the dismal side. Done right, would it work? Hard to say but the company says it’s sticking with it…even as some cracks are starting to appear.

Here’s what it all means, as I write in this new Business of Home analysis:

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