Retailers like Pottery Barn, West Elm and Crate & Barrel — the trade calls them “lifestyle” stores even if consumers (and the trade) have no idea what that means — have always been about the store-as-brand, carrying little to none third party or licensed products. But that’s changing…quickly and dramatically. Many of these retailers are now doing drop-in or capsule programs, sometimes just for a season and sometimes longer, of new brands designed to expand their merchandise mixes…and their customer bases.
Find out who’s doing what — from Goop to Airstream and even to Chewbacca — and what it means for these stores in my new Business of Home post: https://businessofhome.com/articles/retail-brands-can-t-quit-collaborating?utm_source=daily_newsletter&utm_medium=email
WarrensReport 