The Lifestyle Stores Get a New Life

Retailers like Pottery Barn, West Elm and Crate & Barrel — the trade calls them “lifestyle” stores even if consumers (and the trade) have no idea what that means — have always been about the store-as-brand, carrying little to none third party or licensed products. But that’s changing…quickly and dramatically. Many of these retailers are now doing drop-in or capsule programs, sometimes just for a season and sometimes longer, of new brands designed to expand their merchandise mixes…and their customer bases.

Find out who’s doing what — from Goop to Airstream and even to Chewbacca — and what it means for these stores in my new Business of Home post:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s