More than Meatballs

While the first thing many people may think of when someone says Ikea, the truth is that the giant Swedish home furnishings chain is going through a retail metamorphosis, rethinking its store sizes, locations and even formats. It is most certainly a work in progress as not everything is succeeding but in an age when many retailers play it safe and stick with old formulas, you have to hand it to Ikea for testing and experimenting.

My new Robin Report analysis of some of the things Ikea is doing shows a retailer not afraid to fail…and then ultimately succeed.

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