It’s the newest brand from Williams Sonoma and it targets the eco-friendly consumer who values sustainability above all. Now the question becomes is that enough of a market sector to build a business around. With its first store and a new hospitality initiative we could find out if all of those Next Gen consumers are willing to put their money where their values are.
https://businessofhome.com/articles/greenrow-expands-into-physical-retail-and-hospitality
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