The Show Is Going On

Anyone who thinks the trade show model is broken — at least in the home furnishings and gift sector — needs to rethink that thought. Yes, the pandemic put a big hit on the in-person wholesale process but it’s largely recovered. And yes, digital ordering is a real thing that is a very valuable tool in buying and selling. But no, nothing replaces the in-person process. Here’s why:

https://www.furnituretoday.com/opinion/take-that-post-pandemic-doubters-trade-shows-markets-are-thriving-warren-shoulberg/?utm_medium=email&utm_source=Act-On+Software&utm_content=Editorial&utm_term=Take%20that%20post-pandemic%20doubters.%20Trade%20shows%20markets%20are%20thriving.%20%7C%20Warren%20Shoulberg&utm_campaign=West%20Coast%20Golf%20Tennis%20%26%20Pickleball%20event%20raises%20more%20than%20%24900K%20for%20City%20of%20Hope&cm_mmc=Act-On%20Software–email–West%20Coast%20Golf%20Tennis%20%26%20Pickleball%20event%20raises%20more%20than%20%24900K%20for%20City%20of%20Hope-_-Take%20that%20post-pandemic%20doubters.%20Trade%20shows%20markets%20are%20thriving.%20%7C%20Warren%20Shoulberg&ActOnUniqueID=HFD289387