Mellow’s Magic

The DTC space for bed and bath home textiles has become one of the most crowded in the business. Yet one new company seems to have found a way to break into the business — and do it in a big way. Find out who it is and how they did it:

https://businessofhome.com/articles/how-mellow-tapped-tiktok-and-sleep-obsession-to-dtc-success?utm_source=daily_newsletter_st&utm_medium=email&utm_campaign=BOH%20Design%20Daily%202026-08-14&utm_term=BOH_Daily