Bad Bed & Beyond

What happens when you put all your muscle behind a plan…and that plan isn’t the right one? I’m not saying that’s what’s going on at Bed Bath & Beyond but the troubled retailer has come up with a new marketplace positioning strategy that I have my doubts about. Maybe it will ultimately work…but maybe it’s what we call around here Stupid. Guess we’ll find out. Here’s my take on

Hope I’m wrong.

grayscale photo of person holding chess piece
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