What happens when you put all your muscle behind a plan…and that plan isn’t the right one? I’m not saying that’s what’s going on at Bed Bath & Beyond but the troubled retailer has come up with a new marketplace positioning strategy that I have my doubts about. Maybe it will ultimately work…but maybe it’s what we call around here Stupid. Guess we’ll find out. Here’s my take on Forbes.com.
Hope I’m wrong.
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