Penney’s worth

Why does J.C. Penney keep rolling out all these lame incremental merchandising programs when what it really needs is a top-to-bottom merchandising reset? Its latest intro is from yet another B level celeb — Ayesha Curry —  for a home program. Wasn’t Lionel Richie enough?

This retailer has to come up with a big, compelling story to tell its increasingly turned off — and diminishing — customer base. And it needs to do it quickly.

Anything short of that is just Stupid.

man holding hot water bag
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