Toys Redux

depth of field photography of p l a y wooden letter decors on top of beige wooden surface
Photo by Skitterphoto on

A group of ex-Toys’R’Us execs say they are bringing back the retailer. Details are as scarce as skepticism is high. While the brand still resonates with shoppers, it will find a very different marketplace from even a year ago when it went under.

Its original demise was Stupid. Its possible return may or may not be.

Here’s my take on


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