
A group of ex-Toys’R’Us execs say they are bringing back the retailer. Details are as scarce as skepticism is high. While the brand still resonates with shoppers, it will find a very different marketplace from even a year ago when it went under.
Its original demise was Stupid. Its possible return may or may not be.
Here’s my take on Forbes.com:
https://www.forbes.com/sites/warrenshoulberg/2019/02/19/toys-r-anybodys-guess/#77871d7f4197