It’s Not Just Amazon at Kohl’s

selective focus photography of open signage
Photo by Artem Bali on

All the headlines talk about how Kohl’s is doing so well because it has embraced its partnership with Amazon. And while that’s a smart move it is by no mean the only move Kohl’s is making to get better. In fact, by the numbers, it’s a relatively small part of the store’s recent successes. Just proves why you have to go beyond the headlines to find out what’s happening. Anything short of that is just Stupid.

Here’s my take on

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