Wayfair has finally announced it will be opening a true store later this year, in Natick, MA. After playing around with pop-ups and an outlet store next to a warehouse, the online home furnishings retailer has finally come to the conclusion it needs actual physical stores to be get more customers. It’s a conclusion that virtually every other once-pure-play e-tailer has arrived at much earlier. The fact that it has taken Wayfair this long to open stores is just Stupid.
Here’s my take on Forbes.com: https://www.forbes.com/sites/warrenshoulberg/2019/03/26/wayfair-is-getting-physical-with-its-first-true-store-this-fall/#6238ec443ed1
WarrensReport 