Getting Physical

paper bags near wall
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Wayfair has finally announced it will be opening a true store later this year, in Natick, MA. After playing around with pop-ups and an outlet store next to a warehouse, the online home furnishings retailer has finally come to the conclusion it needs actual physical stores to be get more customers. It’s a conclusion that virtually every other once-pure-play e-tailer has arrived at much earlier. The fact that it has taken Wayfair this long to open stores is just Stupid.

Here’s my take on

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