Home furnishings brands, retailers and designers are getting into the hotel business in a way we’ve never seen before. From one end of the spectrum — Muji — to the other — RH — they are figuring out this is good for their image…and for their business. Smart.
Here’s my take on The Business of Home: https://businessofhome.com/articles/sleep-here-then-buy-our-furniture-why-home-brands-are-getting-into-the-hotel-business
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