After another tough quarter JCPenney seems to at least be addressing its operational and financial issues with some degree of success but when it comes to its merchandising there’s still a lot – A LOT — of work to be done. It would be Stupid to bet against them short-term but long-term the retailer’s prospects are still pretty shaky.
Read more in my new Forbes.com post: https://www.forbes.com/sites/warrenshoulberg/2019/08/15/penney-has-another-rough-quarter-but-soltau-says-framework-now-in-place-to-accelerate-turnaround/#7c25a208420c
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