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Whenever I see a big retailer announce a new test concept I immediately get very skeptical. Is this really about a new merchandising concept or is it just a way to disguise another rotten quarter and get some positive headlines? Sadly, it more often seems to be the latter rather than the former.

Here’s my take on the Great Test Store Scam from The Robin Report. Anybody who falls for this stunt is borderline Stupid.

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