State Your Case

close up photo of antique brown please come in sign
Photo by Artem Beliaikin on

What’s in a name? When it’s your brand and it includes a geographic reference that may no longer be relevant as you open new stores, the answer is plenty. That’s the situation famed furniture retailer Nebraska Furniture Mart — part of Warren Buffett’s Berkshire Hathaway mini-furniture-retail empire — faces as its continues to expand beyond its original state’s borders.

The answer requires a Smart solution. See for yourself if they’ve got one:

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