The Stage Has Been Set

time for change sign with led light
Photo by Alexas Fotos on

A 700-store chain is being created right before our eyes but chances are very few of us realize it. Stage Stores, which has operated a hodgepodge collection of store nameplates — many in the department store channel — is converting all of them — 700 STORES — to off-price under the Gordmans name. It’s a gutsy, bet-the-farm strategy but while off-price is the only physical retailing space that is working it’s getting pretty crowded these days.

Smart plan or Stupid strategy? Here’s my take on

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