A lot of people played roles in the long and steady decline of JCPenney. Yes, the coronavirus and its debt load were the final straws but the list of reasons goes back nearly two decades and includes my Top 5 names responsible. Each, in some large or small way, practiced what can only be called Stupid Business.
Find out who the five are in my new Forbes.com post: https://www.forbes.com/sites/warrenshoulberg/2020/05/17/the-top-5-people-responsible-for-penneys-bankruptcy–and-jill-soltau-is-not-one-of-them/#de018358ce71
WarrensReport 