What really sunk Pier 1? Sure, the coronavirus shutdown was the final hole in their boat, but the reasons for the one-time lovable home decor chain’s demise are many and go back decades. They are also largely self-inflicted. One more thing: Most of the bad decisions the company made to get to this point were also pretty Stupid.
Here’s my analysis of why Pier 1 will be sailing off into the sunset from my new Forbes.com post. Spoiler: it’s not a very bon voyage. https://www.forbes.com/sites/warrenshoulberg/2020/05/19/pier-1-liquidating-and-sailing-off-into-the-sunset/#1462ca095027