For Macy’s and JCPenney, doing the same old thing is going to result in the same old results, no matter how many stores they close or people they fire. It’s why each must radically reinvent itself and become something else entirely to survive the retail wars. Not to do so would be just plain Stupid.
Here’s my take on what each retailer needs to do to reinvent itself into relevancy in this new Forbes.com post: https://www.forbes.com/sites/warrenshoulberg/2020/06/28/for-macys-and-penney-it-must-be-reinvention-not-just-reorganization/#37afcae73388
WarrensReport 