Retail Reinvent For Macy’s & Penney

person holding white light bulb
Photo by Luca Nardone on

For Macy’s and JCPenney, doing the same old thing is going to result in the same old results, no matter how many stores they close or people they fire. It’s why each must radically reinvent itself and become something else entirely to survive the retail wars. Not to do so would be just plain Stupid.

Here’s my take on what each retailer needs to do to reinvent itself into relevancy in this new post:

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